El Son de La Havana is a long tradition Cuban company with over a decade of activity in the city of Humenne. The business, however, lacked a unified visual style, distinctive elements and a clearly defined way of communication. We created unique illustrations for the client, clear rules in the creation of graphic documents, sets of graphic elements and fonts. All these elements were subsequently applied both in the offline and online space. As a result, El Son de La Havana has a unified communication style with unique identifying elements.